The mash-ups of Dutch artist Jeroen Huijbregts take on characters engrained in all of us who lived through the ’80s, consuming Saturday morning cartoons, comic books, and Sunday comic strips. Huijbregts work exists as celebration, ignoring the common pitfalls of modern mash-ups — there is no dark commentary on society or consumerism here, no easy jokes or lazy use of classic imagery, Huijbregts only concern is the pure joy of these characters.
With his years spent in world graphic design in the advertising industry Huijbregts brings a crispness to his concepts. Each illustration is well considered and perfectly balanced. His handpainted illustrations have the clean lines and deep colors of classic sign painting, giving them a depth of life outside of pixels. His role as artist is relatively new but has garnered him the attention of Mondo who hosted his solo show ‘Saturday Morning Mashup: The Art of Jeroen Huijbregts‘ and The Circle London who brought Huijbregts to their space for his solo show ‘Wonderland‘ and offered guests a sheet of Huijbregts’ flash art available for tattooing.
What Huijbregts taps into is the concept of memory — looking back on a youth spent in front of the TV, the shows experienced blur together and become one. Each piece is a clever puzzle of shape and color, creating one distinctly new iconography.